cannabis market data

Full market read now available to track market performance 

Mass Product Launch Landing Page Asset-1




 Total Sales from January - August 2022



Average basket size in August 2022



Market Share of Top Category, Flower

Build a better business strategy with reliable cannabis market data & consumer insights.

With a premium Insights subscription, you'll get a reliable view of Massachusetts' cannabis market. Whether you're looking to move into the market or maintain your competitive edge, Insights empowers your business to stay ahead of the market and understand what's driving consumer trends today. 

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SKU-level datasets

Go beyond category-level insights with Headset’s full-coverage read of the Massachusetts market. Data-sets for analysis include brand profiles, sales by segment, strain, flavor, & package size.


Understand consumer purchasing behaviors, what's in a basket, and how to increase basket size.


Timing is everything. Understand how seasonality impacts when purchases are happening.

See how other markets stack up

Compare and contrast Massachusetts sales with other legal markets across North America.

US markets: AZ, CA, CO, FL, IL, MA, MD, MI, NV, OR, & WA
Canadian markets: AB, BC, ON, & SK


Product categories: Flower, Pre-Rolls, Edibles, Beverages, Concentrates, Vapor Pens, Topicals, Capsules, Tincture & Sublingual

US Canada Map-1


A deep dive of the Massachusetts cannabis market

In this report, we explore cannabis sales growth, product categories, brand consolidation in the market, demographics, and more. 

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